Strengthened focus for Pixel Power makes broadcast seamless

Pixel Power, a Rohde & Schwarz Company, is the new center of excellence for the Rohde & Schwarz software-defined media product portfolio. Whilst continuing to develop its market-leading automation, graphics and integrated playout solutions based on Gallium and StreamMaster, Pixel Power now also has all competences to position and advance R&S®PRISMON, the network-based multiviewing and monitoring solution which can be readily integrated into large-scale software architectures.  

By focusing its software media portfolio within Pixel Power, Rohde & Schwarz strengthens its dedication to providing the best in software-defined media technology. The goal is to meet the rapidly changing industry expectations using the latest technologies and techniques in software development, making broadcast seamless. 

“The broadcast industry is undergoing a transformation. While delivering great viewing experiences remains central, security as well as optimizing revenue and cost have become paramount for our customers,” said Thorsten Sauer, the new CEO of Pixel Power, a Rohde & Schwarz Company. “That is what has driven this change in structure. We are making Pixel Power the center of excellence for providing flexible software solutions for mission critical applications that work seamlessly in the ecosystem. We are putting our customers’ priorities at the center of everything we do.  We focus on our core products and core mission: to help our customers gain a competitive advantage by optimizing their content creation and delivery, making broadcast seamless.”   

“For more than 35 years, Pixel Power has been a very widely recognized and trusted brand in media,” said James Gilbert, SVP Sales and Marketing. “Broadcasters around the globe rely on our software products in mission critical applications every day. That does not change: all software teams work under one company and have direct access to solution architects. Our solution managers and sales professionals give us a more focused approach in delivering excellence in technology and we are therefore able to provide better customer experience with our software solutions and services 

“We can be more agile in the way we work, and therefore we are more responsive to our customers,” Gilbert continued. “By staying close to the industry, we understand the real issues facing broadcasters and content services. This is what drives our development and delivery teams to adopt the latest technologies to optimize quality, efficiency and security for our users.” 

Pixel Power as part of Rohde & Schwarz, now combines the agility of a dedicated team with the stability and resources of a global technology corporation. 

Find out more from the new website, pixelpower.com, or during October 2024, meet us at NAB NY, Javits Centre on booth 944 from 9-10 October, and at SMPTE Media Technology Summit 2024, booth 207, 21-24 October in Hollywood, California.