The MoU outlines a collaborative framework between Rohde & Schwarz and Vantage Towers to jointly develop the business and market readiness for 5G Broadcast. Since the commercial deployment of the technology targets multiple applications like Live and Linear Content, Automotive Beyond Entertainment, Venue Casting and Public Warning Services, having an uninterrupted coverage with an optimal quality of service for consumers is imperative. Hence, the two companies will work together to create an innovative go-to-market model that leverages Vantage Towers' extensive asset base and neutral host expertise, combined with the comprehensive portfolio of network solutions, services, and close relationships that Rohde & Schwarz holds with Broadcast Network Operators worldwide.
"We are delighted to partner with Rohde & Schwarz to bring large-scale 5G Broadcast coverage to life. This collaboration combines the strengths of both companies, with Rohde & Schwarz's innovative 5G Broadcast equipment being deployed across Vantage Towers extensive network of towers, rooftop sites, and indoor coverage solutions. By utilizing our comprehensive infrastructure portfolio, we are enabling media broadcasters to achieve a rapid and efficient commercial rollout of this cutting-edge technology," said Badiaa Bazarbacha, Co-Managing Director of Vantage Towers Germany.
“5G Broadcast will provide enhanced viewing experiences for consumers on-the-go along with high quality of service for broadcasters through optimized outdoor mobile coverage and specific public indoor venues. Using the locations of Vantage Towers and the Rohde & Schwarz 5G Broadcast solution, we look forward to helping develop a creative 5G Broadcast solution for Broadcasters and BNOs in Europe and beyond,” said Steven Edwards, Vice President Broadcast Distribution, Rohde & Schwarz. This partnership focuses on facilitating the rollout of 5G Broadcast networks in strategic European markets with expansion planned for additional markets in the coming years.
The cooperation is set to play a key role in the evolution of broadcast and telecommunications industries, positioning 5G Broadcast as a flexible and scalable solution for the future of content delivery in Europe.
Press contacts:
Company Contact: Andreas Heiland press.bam@rohde-schwarz.com
PR Agency Contact: Kara Myhill, Manor Marketing (phone: +44 (0) 7899 977222; email: kara@manormarketing.tv)
Contacts for readers:
www.rohde-schwarz.com/contact
Rohde & Schwarz Broadcast
For decades, Rohde & Schwarz has been a leading technology innovator in broadcast distribution and a trusted partner in media production. Broadcast solutions from Rohde & Schwarz deliver the latest generation of energy-efficient, software-defined transmitters and enable network operators to leverage new broadcast technologies.
Rohde & Schwarz
Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company's leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated net revenue of EUR 2.78 billion in the 2022/2023 fiscal year (July to June). On June 30, 2023, Rohde & Schwarz had around 13,800 employees worldwide.
R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.
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About Vantage Towers
Vantage Towers is a leading tower company in Europe with more than 86,000 sites in ten countries, connecting people, businesses and devices in cities and rural areas. The company was founded in 2020 and is headquartered in Düsseldorf.
Vantage Towers’ portfolio includes towers, masts, rooftop sites, distributed antenna systems (DAS) and small cells. By building, operating and leasing this infrastructure to MNOs or other network providers such as IoT companies or utilities, Vantage Towers is making a significant contribution to a better-connected Europe.
While already 100% of the grid electricity that Vantage Towers uses to operate its infrastructure is obtained from renewable energy sources, green energy generation is piloted directly on site with the help of solar panels and micro wind turbines, and also hydrogen solutions are under testing. This fits well into the overall strategy of the company to drive a sustainable digitalisation in Europe and to support partners through technological innovation in decarbonisation and achieving their climate goals.
For more information, please visit our website at https://www.vantagetowers.com/en, follow us on X at @VantageTowers or connect with us on LinkedIn at www.linkedin.com/company/vantagetowers.