Joins other stations in the TV2 network using story-oriented production
Like broadcasters worldwide, TV Midtvest has shifted its focus from the nightly news broadcast to publishing stories as they break, online and through social media, as well as in conventional bulletins. Journalists and editors need technology which will provide the speed and flexibility, while maintaining the highest editorial standards.
TV Midtvest is updating its production processes to align with changing workflows and long-term operational needs. Following a market evaluation, the company opted to implement the nxtedition platform, taking into account the system’s existing use at other TV2 regional stations.
In response to growing production demands and the need to publish across multiple platforms alongside its core 19:30 broadcast, the station required a more integrated system to support this multi-deadline environment. The nxtedition platform has been implemented to help streamline workflows and provide a unified operational setup. With compatibility across other regional TV2 stations, TV Midtvest benefits from sharing content and information, and the experiences of those installations have been valuable in developing its own solution.
“News today is a 24 hour business: consumers want to understand what is happening in their region and in the world, as it happens,” said Roger Persson, head of sales and marketing at nxtedition. “Our software platform is open and flexible, giving access and functionality to all who need it, while maintaining editorial and management control. We are sure that TV Midtvest will see real advances in productivity and creativity.”
The installation at TV Midtvest will be accessible by about 100 members of staff, engaged in creating, managing and delivering news and related content. The system is planned to go live in May 2025. For more information on the technology and its capabilities, see nxtedition.com.
About nxtedition
Founded in 2012, nxtedition has revolutionised video production as one of the world’s most creative software products in the broadcasting industry. nxtedition was one of the first to approach the simplification of the broadcast process by virtualising microservices to replace legacy systems. The existing paradigm of appliance-based products from multiple manufacturers creates layers of complexity which are expensive to purchase, difficult to maintain, hard to integrate and need specialist staff to operate.
The frustrations of these inefficient workflows brought nxtedition into being, taking a rather unconventional route which uses the latest in web technologies and re-purposes them within a broadcast environment. nxtedition virtualises appliance products (prompters, newsroom control systems, automation, media asset management, transcoding, video servers, graphics systems) and creates microservices to provide virtual instances of their functionality.
The core ethos of nxtedition is to plan, write, edit, play out and archive productions within a single consolidated system where the focus is purely on storytelling and not the underlying technology.
nxtedition contact
Roger Persson
Head of sales and marketing
roger@nxtedition.com
Media contact
Kara Myhill
Manor Marketing
kara@manormarketing.tv
+44 7899 977222