Pebble looks to the future of playout automation at IBC2025

Pebble, the leading automation, content management and integrated channel specialist, is turning its vision to the future of automation with its demonstrations at IBC2025 (stand 8.C58, Amsterdam RAI, 12-15 September). The company will showcase its solutions for managing increasingly complex operations.

“In this hugely competitive field, broadcasters need to be able to react to unpredictability,” said Peter Mayhead, CEO of Pebble. “Operations are complex, but viewers expect the highest standards and precise control. Live events only amplify these demands, requiring real-time decisions, rapid response, and flawless execution. Pebble’s automation solutions are designed to handle this pace and complexity, giving operators the confidence to deliver with speed and accuracy.”

Mayhead continued, “We see the future for automation as providing support so that the smartest decisions are made, creating valuable competitive and operational benefits.”

For more than 25 years Pebble has been a leader in enterprise-wide playout automation, building a seamless environment for assets and delivery at any scale from a single channel to the largest multi-service, multi-tenanted facility. Its core software is equally adept at controlling best-of-breed component architectures or its Integrated Channel all-in-one engine, across SDI, SMPTE ST2110 and NDI content flows.

Pebble is an active supporter of industry initiatives to standardise interoperability in IP architectures. “The real benefits of software-defined architectures lie in responsive agility,” Mayhead said. “Intelligence in the automation platform, combined with a readily reconfigurable architecture, give broadcasters and content enterprises the flexibility to respond instantly.”

A core requirement for businesses today, Pebble Automation 2.0 supports multi-site working and remote access, providing a single solution for complex operations, real-time decision making and perfect synchronisation for disaster recovery facilities. Through Remote, a web-based monitoring and control environment, the ability for authorised users to interact with the system from anywhere in the world, at any time.

The architecture is inherently resilient and supports as many layers of redundancy as the business requires. High levels of security are built into the software, hardening operations against attack and protecting access at all times.

“The future will be built on innovation in content, presentation, and monetisation,” Mayhead said. “Broadcasters and network operators around the world turn to Pebble because they recognise our ability to not only provide a solid technological foundation but also to help them navigate the increasing complexity of live, real-time broadcasts, enabling them to maintain precision, reliability, and speed in this ever-evolving industry.”

Meet Pebble at IBC2025 on stand 8.C58, and find more information at www.pebble.tv.