Cinegy Announces Strategic Partnership with One Touch Production

Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L.C., strengthening Cinegy's established presence across the MENA region through a boutique media-tech partner with deep broadcast expertise.

One Touch Production positions itself as an agile, collaborative partner specializing in flexible, scalable production ecosystems for broadcasters, content creators, and event organizers. The Dubai-based company combines traditional broadcast expertise with cutting-edge technologies including XR, remote production, and immersive AV solutions. 

"What immediately caught our attention about Cinegy was the Software Defined Television concept," said Stas Savinov, COO at One Touch Production. "The openness and flexibility to choose your own servers, networks, and infrastructure – often locally sourced and under local warranty – gives us the freedom to tailor solutions precisely to each project's creative and operational needs." 

The partnership comes as One Touch Production's team has completed Cinegy Partner Certification, enabling them to support clients across the MENA region with Cinegy's comprehensive software suite for capture, editing, playout, and media asset management. 

"We're excited to work with a partner that shares our philosophy of solving real-world challenges through practical innovation," said Mike Efimov, International Sales Manager at Cinegy. "One Touch Production's boutique approach and technical expertise make them an ideal partner for bringing software-defined television solutions to this dynamic market." 

One Touch Production serves clients ranging from broadcasters and government organizations to corporate entities requiring immersive multimedia environments. Their collaborative, B2B-first approach focuses on partnering with local integrators rather than competing with established players. 

"We don't just deliver technology – we stay close to projects from idea to execution," explained Alex Tseplyaev, CEO of One Touch Production. "This long-term partnership approach aligns perfectly with Cinegy's commitment to customer success." 

The partnership strengthens Cinegy's established presence in the region while providing MENA customers with specialized, boutique-level expertise in implementing software-defined television solutions that optimize workflows and reduce operational costs.

Cinegy will be showcasing its full product range on stand 7.A01 at IBC2025. For more information, visit www.cinegy.com.