Tech Talks, Business Talks, and Live Experience Sessions spotlight the future of broadcast
The Innovation Theatre features a packed agenda across three streams:
Live Experience - including Smart Ads Management: Monetization of Mobile Live Broadcast (Rohde & Schwarz), Enhanced Emergency Warnings LIVE: Multimedia Broadcast for Crisis Communication(Rohde & Schwarz), Broadcast Everywhere: Last Mile Mobile & Fixed Reception (Qualcomm) and New Era of Mobile Live Experience: 5G Broadcast meets OTT (5G Broadcast Business Strategy Task Force (5BSTF) Team)
Business - including the 5G Broadcast Business Strategy Task Force (5BSTF): Targets & Goals (5BSTF Team).
Tech/Technology - covering topics such as, ATSC 3.0 Deployment Update (Madeleine Noland), 5G Broadcast – Latest OEM Prototype Solutions in Italy (RAI), and TV 3.0 in Brazil: The Next Chapter in Broadcasting (Globo), Satellite Ground Segment Transformation (Rohde & Schwarz).
With participation from the 5G Broadcast Business Strategy Task Force (5BSTF) alongside leading organisations and broadcasters, the sessions will explore how new technologies are driving efficiency, opening revenue opportunities, and enabling the next wave of broadcast innovation.
“IBC remains one of the most important opportunities to connect with our customers and partners,” said Steven Edwards, Vice President, Broadcast Distribution. “Our Innovation Theatre programme is designed to share knowledge and real-world perspectives that will help the industry navigate upcoming challenges and seize emerging opportunities.”
The full schedule of sessions and registration details are available on the Rohde & Schwarz website.
Innovation Theatre Schedule
12:00 – 13.00 | 5G Broadcast Business Strategy Task Force – Targets & Goals (5BSTF Team)
13:00–14:00 | New Era of Mobile Live Experience – Broadcast meets OTT (5BSTF Team)
14:00–15:00 | Broadcast Everywhere – Last Mile Mobile & Fixed Reception (Qualcomm)
15:00–16:00 | Smart Ads Management: Monetization of Mobile Live Broadcast (Rohde & Schwarz)
16:00–17:00 | Enhanced Emergency Warnings LIVE: Multimedia Broadcast for Crisis Communication (Rohde & Schwarz)
Saturday, 13 September
10:00–11:00 | 5G Broadcast Business Strategy Task Force – Targets & Goals (5BSTF Team)
11:00–12:00 | New Era of Mobile Live Experience: 5G Broadcast meets OTT (5BSTF Team)
12:00–13:00 | Satellite Ground Segment Transformation: How do modern HPAs support that journey? (Rohde & Schwarz)
13:00–14:00 | ATSC 3.0 Deployment Update: Expanding Beyond Linear TV into New Business Opportunities (Madeleine Noland, ATSC Organization)
14:00–15:00 | 5G Broadcast – Latest OEM Prototype Solutions in Italy (RAI)
15:00–16:00 | Smart Ads Management: Monetization of Mobile Live Broadcast (Rohde & Schwarz)
16:00–17:00 | Enhanced Emergency Warnings LIVE: Multimedia Broadcast for Crisis Communication (Rohde & Schwarz)
Sunday, 14 September
10:00–11:00 | Smart Ads Management: Monetization of Mobile Live Broadcast (Rohde & Schwarz)
11:00–12:00 | Satellite Ground Segment Transformation: How do modern HPAs support that journey? (Rohde & Schwarz)
12:00–13:00 | Broadcast Everywhere – Last Mile Mobile & Fixed Reception (Qualcomm)
14:00–15:00 | TV 3.0 in Brazil: The Next Chapter in Broadcasting (Globo)
16:30 | Booth Event
Press Contacts:
Press Contacts: Company Contact: Merklinghaus Dennis-Peter, Dennis-Peter.Merklinghaus@rohde-schwarz.com
PR Agency Contact: Kara Myhill, Manor Marketing, +44 (0) 7899 977222, kara@manormarketing.tv
Rohde & Schwarz
Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For over 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company's leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated net revenue of EUR 2.93 billion in the 2023/2024 fiscal year (July to June). On June 30, 2024, Rohde & Schwarz had more than 14,400 employees worldwide.
Rohde & Schwarz Broadcast Distribution
Rohde & Schwarz is a leading technology innovator and a trusted partner in broadcast distribution. Solutions from Rohde & Schwarz deliver the latest generation of energy-efficient, software-defined transmitters and enable network operators to leverage new broadcast technologies.
R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.