New APIs give Audio Description creators the choice of traditional recorded narration or automatically generated voice tracks
Advantage allows an Audio Description project to be scripted and prepared within the workstation before the narration is added. With V9, users will be able to continue with traditional human voice recording or use third-party voice synthesis applications to automatically generate the AD voice track from the completed script.
The addition follows significant improvements in the quality of synthetic speech. Starfish first demonstrated voice synthesis with Advantage several years ago, but deliberately chose not to incorporate the capability into a commercial release at that stage.
“We made a strategic decision some time ago not to add new features simply because we could,” said Peter Blatchford, CMO at Starfish Technologies. “We showed voice synthesis running with Advantage several years ago, but the feedback at the time was very clear. The quality was not at a level that listeners would find acceptable.
“Voice synthesis has improved significantly since then, and we now believe there are applications where it can be used effectively in the creation of Audio Description. The important thing for us is that it adds a useful option for Advantage users, rather than technology for technology’s sake.”
For the V9 release, Starfish has implemented APIs for Windows SAPI v5.3 and ElevenLabs (https://elevenlabs.io/), allowing synthetic speech to be generated directly from an Advantage AD script using compatible third-party services.
The new functionality does not change the established workflow for projects using professional voice artists. Instead, it extends Advantage to support either approach, allowing the most appropriate method to be selected for each Audio Description project.
Starfish has been involved in Audio Description technology since its introduction into television broadcasting in the early 2000s and continues to develop Advantage around the changing requirements of professional AD production.
Further information is available at www.starfish.tv.
About Starfish Technologies
Starfish Technologies Limited has an excellent reputation for supplying innovative software solutions to an impressive list of international TV broadcasters and media companies. Starfish has developed a wide range of technology for transport stream splicing and processing, advertising insertion, regional program replacement, media transcoding, opt-out signal decoding and audio description. With this broad software expertise and sophisticated systems design experience, Starfish is ideally suited to build automated systems for media suppliers across a wide range of applications. Headquartered in Reading, UK, Starfish Technologies is an ISO 9001 registered company. Further product and press information can be obtained at www.starfish.tv.
Company contact: Peter Blatchford, pete@starfish.tv
Press contact: Kara Myhill, Manor Marketing, kara@manormarketing.tv

