Recognition for incredible advances in broadcast and enterprise control
Buttons is the perfect answer to a real challenge in creative media today. Producers of live shows – broadcast, music, corporate, sport, houses of worship, events – must engage and excite audiences, in a jungle of technology and simultaneous operations Buttons provides a simple, completely reliable and secure real-time environment in which all those disparate devices can be controlled, logically and efficiently.
The latest release of Buttons, version 1.6 launched at NAB Show 2026, adds powerful enterprise capabilities, including high availability architectures to ensure the live show is never interrupted, together with remote connectivity to support very rich workflows. The software empowers users to build workflows quickly and easily, then operate multi-vendor architectures using dedicated control panels like the Elgato Stream Deck, or custom-designed web interfaces on tablets or laptops.
“Winning the NAB Show Product of the Year Award is fantastic news for us, and serves as a powerful validation of our mission” said Ole-Andreas Løvland, Bitfocus CEO. “Buttons is becoming a real global standard, a necessity not a nice to have when the show is really important.
“The award underlines our vision and proves that our aggressive development roadmap is hitting the mark,” Løvland said. “Winning is great, but we will continue to strive for more, empowering users to dominate even the most complex production environments.”
Eric Trabb, senior vice president for strategic alliances and partnerships at NAB, said “NAB is honored to recognize some of the industry’s most innovative products that are shaping the future of content creation. Congratulations to Bitfocus on earning the 2026 NAB Show Product of the Year with Buttons, a cutting-edge solution for today’s dynamic media landscape.”
Central to the success of Buttons is its vast and growing library of more than 750 connections which enable precise control of virtually every popular and widely used piece of media technology. The library is continually being extended, with Sennheiser being added as a new Elite Connection at NAB. Security of the control layer is maintained through comprehensive user and role management, linked to enterprise single sign-on environments where appropriate. Authentication can also use biometrics, tokens, passkeys or WebAuthn. Multi-site and remote productions benefit from hardened security in all control communications.
For more information on Buttons go to bitfocus.io. For full details on the 2026 NAB Show Product of the Year Awards, click here.
About Bitfocus
Bitfocus (bitfocus.io) is the Norwegian powerhouse redefining how the world controls and monitors complex AV and broadcast environments. Founded by pioneers in real-world production, the team specializes on building intuitive, high-performance and practical tools designed to solve the industry’s most demanding workflow challenges.
Bitfocus first revolutionized the market with Companion, the industry-standard software that brought professional control to a global community. Today the company leads the way with Buttons, an enterprise-read platform engineered for mission-critical reliability. By combining secure access, dynamic routing and SNMP monitoring with its signature user-centric design, Bitfocus delivers the scalable, flexible solutions trusted by the world’s most exist broadcast and live event teams.
About NAB
The National Association of Broadcasts is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at nab.org.
Bitfocus company contact:
Ole-Andreas Løvland
CEO
ole@bitfocus.io
+47 918 60 009
Bitfocus media contact:
Liv Jefferys
Manor Marketing
liv@manormarketing.tv
+44 7774 794201